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"Easy Dot-com, Easy Go"
by Scott Mantz

"Startup.com"
Kaleil Isaza Tuzman, Tom Herman
Directed by Chris Hegedus and Jehane Noujaim

'Com' artist! Kaleil Tuzman cashes in on the American Dream in "Startup.com"

You'd have to have been living on a deserted island for the past 4 years not to have noticed that the dot-com boom went dot-com bust. If you were, then I suggest you see "Startup.com" and catch up on all the current events. Beyond the fact that it's a riveting fly-on-the-wall account of the incredible rise--and even more incredible fall--of an up-and-coming internet company, it's also an enormously engrossing--and at times rather amusing--examination of how a strong friendship withstood the shark-infested waters of the technology sector.

In May 1999, good friends Kaleil Tuzman and Tom Herman created govWorks.com, an internet portal that was supposed to provide a link between the general public and government agencies. In a mind-bogglingly short period of time, govWorks went from having 8 employees to having over 250, and in an unprecedented feat, it raised more than $60 million in working capital. Just when it seemed like success was a foregone conclusion, a number of factors--including poor market conditions--forced govWorks to close its doors for good in just a few shorts months.

"Startup.com" wouldn't have been nearly as engrossing had it not been for the incredible access the filmmakers had to the partners and their many behind-closed-doors meetings. Like a fly on the wall, we're there from the very beginning, when Tuzman ignorantly leaves his cushy investment banking job to partner up with Herman. We're there with Tuzman during his many nerve-wracking attempts to raise working capital from wealthy investors. We're there when a visiting competitor elicits nervous animosity from some key employees. We're there when the partners give motivational speeches, hugs, and high-fives to the rest of the staff for overcoming tremendous business hurdles.

Tragically, we're also there when the business crumbles and the foundation of a once strong friendship is put to the ultimate test. After reaching incredible heights--such as appearing on CNN and sitting side-by-side with President Clinton--Tuzman is forced to do what's best for the company by "asking" his naive and inexperienced childhood friend to step down. As Herman painfully weighs his options, he becomes the face of thousands of dreamers whose rags-to-riches plans went belly up with the stock market. Most Hollywood movies don't get this intense.

Since the internet is still in its birth pangs, it makes perfect sense that so many startup companies would come and go. Like with everything else, it's survival of the fittest, and only the strong survive. Fortunately for Tuzman and Herman, the strong did survive. Not only did their friendship ride out the murky waters that followed the dissolution of their business, but they were also able to pool their resources and take yet another stab at a dot-com venture--this time helping (what else?) struggling dot-coms.

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